About Galvanized | Danny Keens & the Story of a Global Innovation Agency — Los Angeles · Sydney · London

About · A Global Innovation Agency

Every story has three acts.

Galvanized is a global brand and innovation agency built on a career of broadcast firsts — across news, sport, music, film, and immersive media — founded by Danny Keens and working from Los Angeles, Sydney, and London. This page is the story, told the way we tell every story: with a beginning, a middle, and an end that opens the next one.

Timeline · DK_MASTER_CUT.PRJ
An editor's timeline of the career behind Galvanized: 60 Minutes Australia, Twitter and the NFL, NBA in VR, Live Nation and Citi, WWE, NHL, the New York Film Festival, SXSW, and Galvanized today. 60 MINUTES TWITTER × NFL NBA IN VR LIVE NATION WWE NHL NYFF SXSW GALVANIZED

Select a clip to jump to that beat · Scrub the story below

Galvanized at a glance

At a glance

Galvanized is a global brand and innovation agency founded by Danny Keens, with offices in Los Angeles, Sydney, and London. The agency specializes in experiential design and production, next-generation media, immersive and interactive experiences, and digital solutions. Its founder's track record includes 100+ live NBA games broadcast in virtual reality (Emmy-nominated for Best Alternative Sports Coverage), Twitter's worldwide NFL live-streaming partnership, WWE's first WrestleMania in VR, VR highlights of the 2019 Stanley Cup Final, and SoundWaves, winner of the 2023 SXSW Audience Award.

Cold open

Prologue

At Galvanized we empower global brands to excel in modern storytelling

Danny Keens — Founder & CEO. A career spent collaborating with leading tech innovators to revolutionize live events and unlock new possibilities in immersive media and interactive design — across music, sports, and entertainment, pioneering cutting-edge virtual reality broadcasts and setting new standards for live digital engagement.

Act I · The beginning

The storyteller

Before the technology, there was the craft — and a conviction that stories belong wherever the audience is.

Beat 01 60 Minutes Australia

Five years inside television's toughest edit

Danny spent five years as a Senior Producer on 60 Minutes Australia, the globally renowned news and current affairs program — honing high-impact storytelling, investigative journalism, and the craft of producing compelling content that resonated with global audiences.

Every frontier that came later was crossed with the discipline learned here: the story earns the technology, never the other way around.

5 years Senior Producer News & current affairs
Beat 02 Twitter × NFL

Taking live sport to the global feed

As Head of Sports at Twitter and Chairman of the Global TV Strategy, Danny played a significant role in Twitter's groundbreaking partnership with the NFL — enabling live-streaming of Thursday Night Football games worldwide and bringing NFL action to an unprecedented number of platforms.

The initiative expanded the NFL's global reach, integrated live sports with real-time social engagement, and proved a thesis he would carry into everything that followed: connect technology, content, and community, and the fan experience transforms.

NFL live streaming worldwide Head of Sports Global TV Strategy

Act II · The middle

Inside the story

Then the story stopped being something you watch — and became somewhere you stand. Courtside. Backstage. Behind the goal.

Beat 03 NBA · NextVR

Courtside for everyone: 100+ NBA games live in VR

Danny partnered with the NBA to make it the first professional sports league to offer a regular schedule of live games in virtual reality. Overseeing 100+ live NBA games broadcast in VR, he delivered unparalleled courtside experiences with multiple camera angles, dedicated announcers, and real-time graphics.

This groundbreaking work earned a coveted Emmy nomination for Best Alternative Sports Coverage — cementing his leadership in premium live VR sports content and redefining fan engagement.

Emmy nominated 100+ live games First league in VR
Beat 04 Live Nation × Citi

Backstage with Citi: the concert, made personal

In collaboration with Live Nation and Citi, Danny launched the groundbreaking "Backstage with Citi" initiative — extending the program into a series of up to 10 live VR concerts on the Live Nation Channel of the NextVR app.

Fans experienced top-tier artists performing live, with exclusive backstage access as artists prepared to take the stage — a unique perspective into the world of live music that made concerts more personal and engaging than ever.

Up to 10 live VR concerts NextVR app Backstage access
Beat 05 WWE · 2018

The first WrestleMania in VR

Partnering with WWE in 2018, Danny brought the WWE Universe its first-ever WrestleMania in VR — free, immersive access to select moments of WrestleMania 34 that fans could experience in virtual reality.

The collaboration let fans feel like part of the action and expanded WWE's footprint in digital engagement.

WrestleMania 34 First in VR Free immersive access
Beat 06 NHL × Disney Streaming · 2019

On the ice for the Stanley Cup Final

Teaming up with the NHL and Disney Streaming Services, Danny delivered virtual reality highlights of the 2019 Stanley Cup Final between the Boston Bruins and St. Louis Blues — headlined by a groundbreaking "Goalie Experience" viewpoint.

The feature placed fans right behind the goal, letting them experience the speed, intensity, and excitement of the game as if they were on the ice.

Goalie Experience 2019 Stanley Cup Final Bruins vs. Blues
Beat 07 Immersive film · 2019

An immersive film with something to say

As Executive Producer of the 2019 immersive film Homeless: A Los Angeles Story — a multifaceted exploration of the homelessness epidemic in Los Angeles — Danny combined powerful storytelling with innovative immersive techniques.

The film had its world premiere at the 57th New York Film Festival, where it was lauded for its poignant narrative and creative approach. The newsroom instincts never left.

57th New York Film Festival Executive Producer World premiere
Beat 08 SXSW 2023 · YOOM × Active Theory × Dreamwave

SoundWaves: a concert built inside the metaverse

At SXSW 2023, Danny spearheaded SoundWaves: A Metaverse Music Concert — volumetric video performances from 16 music artists, including Paul Oakenfold and The Teriyaki Boyz, captured with bleeding-edge technology from YOOM and built in partnership with Active Theory and Dreamwave.

The event earned the 2023 SXSW Audience Award, cementing its place as a transformative moment in the evolution of digital music experiences.

2023 SXSW Audience Award 16 artists Volumetric video

Act III · Now

Galvanized

The firsts were never accidents. Galvanized is the studio built to repeat them — for the brands ready to lead culture, not follow it.

Beat 09 The agency today

One studio. Every platform worth building on.

Today, through Galvanized, Danny collaborates with producers, filmmakers, game developers, and experience designers to create content across diverse immersive platforms — including PC, console, mobile, and location-based experiences.

Together, they push the boundaries of new media, delivering unforgettable experiences that connect fans to the moments they love most — through brand innovation, experiential design and production, next-generation media, and digital solutions.

Platform

PC & console

Platform

Mobile

Platform

Location-based experiences

Platform

Live & immersive media

Beat 10 Three cities · One studio

Los Angeles. Sydney. London.

A global innovation agency runs on global hours. Galvanized works across three cities and every time zone in between — North America, Asia-Pacific, and Europe — so the story never stops moving.

Los Angeles

North America · HQ

Sydney

Asia-Pacific

London

Europe

We believe potential is often realized through the most unexpected partnerships

  • YOOM
  • Aircast
  • Seen
  • Chancer
  • Liminal Space
  • LiveLike
  • Sideline
  • GameOn
Explore Galvanized Ventures

Quick answers

The story, in short

Epilogue

The next act is yours.

Whether you're a brand, media company, or emerging technology looking for the right creative partner — we have the team for your project, no matter the size or budget.

admin@galvanizedinc.com · Los Angeles · Sydney · London