About · A Global Innovation Agency
Every story has three acts.
Galvanized is a global brand and innovation agency built on a career of broadcast firsts — across news, sport, music, film, and immersive media — founded by Danny Keens and working from Los Angeles, Sydney, and London. This page is the story, told the way we tell every story: with a beginning, a middle, and an end that opens the next one.
Select a clip to jump to that beat · Scrub the story below
Galvanized at a glance
At a glanceGalvanized is a global brand and innovation agency founded by Danny Keens, with offices in Los Angeles, Sydney, and London. The agency specializes in experiential design and production, next-generation media, immersive and interactive experiences, and digital solutions. Its founder's track record includes 100+ live NBA games broadcast in virtual reality (Emmy-nominated for Best Alternative Sports Coverage), Twitter's worldwide NFL live-streaming partnership, WWE's first WrestleMania in VR, VR highlights of the 2019 Stanley Cup Final, and SoundWaves, winner of the 2023 SXSW Audience Award.
Cold open
Prologue
At Galvanized we empower global brands to excel in modern storytelling
Danny Keens — Founder & CEO. A career spent collaborating with leading tech innovators to revolutionize live events and unlock new possibilities in immersive media and interactive design — across music, sports, and entertainment, pioneering cutting-edge virtual reality broadcasts and setting new standards for live digital engagement.
Act I · The beginning
The storyteller
Before the technology, there was the craft — and a conviction that stories belong wherever the audience is.
Five years inside television's toughest edit
Danny spent five years as a Senior Producer on 60 Minutes Australia, the globally renowned news and current affairs program — honing high-impact storytelling, investigative journalism, and the craft of producing compelling content that resonated with global audiences.
Every frontier that came later was crossed with the discipline learned here: the story earns the technology, never the other way around.
Taking live sport to the global feed
As Head of Sports at Twitter and Chairman of the Global TV Strategy, Danny played a significant role in Twitter's groundbreaking partnership with the NFL — enabling live-streaming of Thursday Night Football games worldwide and bringing NFL action to an unprecedented number of platforms.
The initiative expanded the NFL's global reach, integrated live sports with real-time social engagement, and proved a thesis he would carry into everything that followed: connect technology, content, and community, and the fan experience transforms.
Act II · The middle
Inside the story
Then the story stopped being something you watch — and became somewhere you stand. Courtside. Backstage. Behind the goal.
Courtside for everyone: 100+ NBA games live in VR
Danny partnered with the NBA to make it the first professional sports league to offer a regular schedule of live games in virtual reality. Overseeing 100+ live NBA games broadcast in VR, he delivered unparalleled courtside experiences with multiple camera angles, dedicated announcers, and real-time graphics.
This groundbreaking work earned a coveted Emmy nomination for Best Alternative Sports Coverage — cementing his leadership in premium live VR sports content and redefining fan engagement.
Backstage with Citi: the concert, made personal
In collaboration with Live Nation and Citi, Danny launched the groundbreaking "Backstage with Citi" initiative — extending the program into a series of up to 10 live VR concerts on the Live Nation Channel of the NextVR app.
Fans experienced top-tier artists performing live, with exclusive backstage access as artists prepared to take the stage — a unique perspective into the world of live music that made concerts more personal and engaging than ever.
The first WrestleMania in VR
Partnering with WWE in 2018, Danny brought the WWE Universe its first-ever WrestleMania in VR — free, immersive access to select moments of WrestleMania 34 that fans could experience in virtual reality.
The collaboration let fans feel like part of the action and expanded WWE's footprint in digital engagement.
On the ice for the Stanley Cup Final
Teaming up with the NHL and Disney Streaming Services, Danny delivered virtual reality highlights of the 2019 Stanley Cup Final between the Boston Bruins and St. Louis Blues — headlined by a groundbreaking "Goalie Experience" viewpoint.
The feature placed fans right behind the goal, letting them experience the speed, intensity, and excitement of the game as if they were on the ice.
An immersive film with something to say
As Executive Producer of the 2019 immersive film Homeless: A Los Angeles Story — a multifaceted exploration of the homelessness epidemic in Los Angeles — Danny combined powerful storytelling with innovative immersive techniques.
The film had its world premiere at the 57th New York Film Festival, where it was lauded for its poignant narrative and creative approach. The newsroom instincts never left.
SoundWaves: a concert built inside the metaverse
At SXSW 2023, Danny spearheaded SoundWaves: A Metaverse Music Concert — volumetric video performances from 16 music artists, including Paul Oakenfold and The Teriyaki Boyz, captured with bleeding-edge technology from YOOM and built in partnership with Active Theory and Dreamwave.
The event earned the 2023 SXSW Audience Award, cementing its place as a transformative moment in the evolution of digital music experiences.
Act III · Now
Galvanized
The firsts were never accidents. Galvanized is the studio built to repeat them — for the brands ready to lead culture, not follow it.
One studio. Every platform worth building on.
Today, through Galvanized, Danny collaborates with producers, filmmakers, game developers, and experience designers to create content across diverse immersive platforms — including PC, console, mobile, and location-based experiences.
Together, they push the boundaries of new media, delivering unforgettable experiences that connect fans to the moments they love most — through brand innovation, experiential design and production, next-generation media, and digital solutions.
PC & console
Mobile
Location-based experiences
Live & immersive media
Los Angeles. Sydney. London.
A global innovation agency runs on global hours. Galvanized works across three cities and every time zone in between — North America, Asia-Pacific, and Europe — so the story never stops moving.
Los Angeles
North America · HQ
Sydney
Asia-Pacific
London
Europe
We believe potential is often realized through the most unexpected partnerships
- YOOM
- Aircast
- Seen
- Chancer
- Liminal Space
- LiveLike
- Sideline
- GameOn
Quick answers
The story, in short
Galvanized was founded by Danny Keens, its CEO — a Senior Producer on 60 Minutes Australia for five years, Head of Sports at Twitter during its worldwide NFL live-streaming partnership, and the leader behind 100+ live NBA games in VR (Emmy-nominated), WWE's first WrestleMania in VR, VR highlights of the 2019 Stanley Cup Final, and the SXSW Audience Award-winning SoundWaves metaverse concert.
Galvanized is a global brand and innovation agency that empowers global brands to excel in modern storytelling — through experiential design and production, next-generation media, immersive and interactive experiences, and digital solutions, working with producers, filmmakers, game developers, and experience designers across PC, console, mobile, and location-based platforms.
One studio across three cities: Los Angeles (headquarters, North America), Sydney (Asia-Pacific), and London (Europe) — serving brands, media companies, and entertainment leaders worldwide.
Pioneering live sports and entertainment in virtual reality — 100+ live NBA games broadcast in VR with Emmy-nominated coverage, WWE's first WrestleMania in VR, the Backstage with Citi live VR concert series, the 2019 Stanley Cup Final "Goalie Experience," Twitter's worldwide NFL live streaming, and SoundWaves, the SXSW Audience Award-winning volumetric metaverse concert.
Epilogue
The next act is yours.
Whether you're a brand, media company, or emerging technology looking for the right creative partner — we have the team for your project, no matter the size or budget.
admin@galvanizedinc.com · Los Angeles · Sydney · London