Location-Based Entertainment · Case Study
Stranger Things
The Experience
Location-based entertainment, on location worldwide: Liminal Space engaged Galvanized to bring its state-of-the-art spatial LED display technology to life in immersive LBE experiences — including the globally acclaimed attraction built on Netflix’s Stranger Things, launched by Fever Up, which sold out across eight cities worldwide and set a new benchmark for immersive entertainment.
The Challenge
Netflix’s Stranger Things, The Experience
Liminal Space engaged Galvanized to help bring its state-of-the-art spatial LED display technology to life in immersive location-based entertainment experiences — including the globally acclaimed Stranger Things attraction.
Galvanized provided the strategic expertise to integrate Liminal’s cutting-edge technology, enabling the recreation of iconic scenes from the series with breathtaking detail and dynamic visual effects.
Featuring elaborate set designs, interactive elements, and atmospheric lighting, the experience transported visitors directly into the world of Stranger Things — delighting audiences and setting a new benchmark for location-based entertainment, and for what advanced technology makes possible in storytelling and live events.
Inside the Attraction
The Venue Plan
A location-based experience is a show the audience walks through. Physical sets, spatial LED environments, and interactive scenes are sequenced along one route — and run like clockwork so it can tour. Select a zone to see how the experience is built.
The set build
Elaborate physical set design recreates iconic scenes in breathtaking detail — the craft that makes an on-location world feel real from the moment visitors step through the door.
The Tour
One Attraction, Eight Cities
Leveraging Liminal’s spatial LED technology, Fever Up launched an attraction that immersed fans in the world of Stranger Things. Attendees were invited to solve mysteries, interact with characters, and explore iconic scenes from the series — a truly engaging and memorable adventure.
It was one of several location-based entertainment projects where Galvanized collaborated with Liminal Space to bring cutting-edge technology to life — empowering partners to craft unique, immersive experiences that captivate audiences.
The attraction became an instant hit — touring eight cities worldwide with sold-out ticket sales and extensive organic social media buzz.
It delivered unforgettable moments for fans and established a new standard for immersive entertainment — proof of what happens when the right technology, the right partners, and the right story share one room.
What This Makes Possible
Location-Based Entertainment, On Location Anywhere
The craft behind a sold-out, eight-city touring attraction is the craft Galvanized brings to studios, IP owners, technology companies, and brands — on-location immersive experiences from strategy through show open, from a single venue to a world tour.
LBE Strategy & Production
Location-based entertainment as a core Galvanized experiential service — blending digital and physical to bring stories to life in new and unforgettable ways, on location.
Emerging Technology Integration
Strategic expertise to integrate cutting-edge display and experience technology — like spatial LED — so it serves the story with detail, dynamics, and atmosphere.
Partnership Strategy
Connecting technology companies, IP owners, promoters, and platforms into the deals that get ambitious experiences built — and empower every partner to succeed.
Touring & Repeatable Experiences
Experiences engineered to travel — portable builds and repeatable show operations that take an attraction from its first city to a sold-out world tour.
Straight Answers
Location-Based Entertainment, Answered
What studios, IP owners, and brands ask us about building on-location immersive experiences.
What is location-based entertainment (LBE)?
Location-based entertainment is immersive entertainment experienced on location at a physical venue — attractions that combine set design, display technology, interactivity, and atmospheric lighting so audiences step inside a story rather than watch it. Stranger Things: The Experience is a leading example: a touring LBE attraction that sold out across eight cities worldwide.
What was Stranger Things: The Experience?
Stranger Things: The Experience was a location-based entertainment attraction launched by Fever Up using Liminal Space’s spatial LED technology, with strategic expertise from Galvanized. Attendees solved mysteries, interacted with characters, and explored iconic scenes from the Netflix series. The attraction toured eight cities worldwide with sold-out ticket sales and extensive organic social media buzz.
How is spatial LED technology used in location-based entertainment?
Spatial LED display technology surrounds visitors with dynamic, high-detail visual environments — turning screens into scenery. In Stranger Things: The Experience, it enabled the recreation of iconic scenes from the series with breathtaking detail and dynamic visual effects, working alongside elaborate physical sets, interactive elements, and atmospheric lighting.
Who helps brands and studios build on-location immersive experiences?
Galvanized is a global brand and innovation agency offering location-based entertainment and partnership strategy from offices in Los Angeles, Sydney, and London. The agency collaborated with Liminal Space on several LBE projects, providing the strategic expertise to integrate cutting-edge technology into immersive experiences that captivate audiences.
Can a location-based experience tour multiple cities?
Yes — touring is where well-designed LBE scales. Stranger Things: The Experience toured eight cities worldwide with sold-out ticket sales, showing that an attraction built around portable technology, repeatable show operations, and strong partnerships can travel to its audience city after city.
Let’s Build Something
Put Your Story On Location
Planning a location-based experience, a branded attraction, or a touring immersive show? Galvanized partners with studios, IP owners, technology companies, and brands from Los Angeles, Sydney, and London — no matter the size or budget.
Or write to us directly — admin@galvanizedinc.com